How do you describe your business? Do you use the word 'small' when you are marketing the fabulous business you have created and built up?
Does using the word small help you connect with your customers? Do you purposely leave it off your branding and key messages because you prefer to give the impression of being bigger?
Is 'small' a reflection on how you feel about your business and are you happy and proud of that? Many people use the words small or micro to describe their business as they are aware that many of their clients actively want to support small businesses.
So ... do you use the word 'small'? Does it help or hinder? Let's discuss this. How do we want to be perceived and how do you feel about your business? Tell us!
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