Need a hand getting to grips with writing blogs? This blog post is a 5-minute read and has been written with you in mind.
Step 1: Set some time aside to do your blog justice.
Step 2: Planning
Who are you writing the blog post for and what is its purpose? This needs to be clear right from the outset.
Is it helpful, explanatory or a step-by-step guide? What about something that’s current or on-trend? Does it show that you are influential and knowledgeable in your niche?
Tip * Read others’ blogs and get inspired.
Step 3: The Topic
Once you’ve identified why you’re writing and who you’re writing for, let your creativity flow!
Brain dump all the potential topics, decide on your audience and the problem that you’ll solve for them.
Step 4: The Working Title
Having a working title helps you to stay focused, but at this stage it’ll probably be an outline title rather than the finished thing.
How impactful can you make it and what will catch people's eye?
Step 5: The Introduction
Outline the problem and how you are going to fix it for your reader.
An example introduction:
“Writing a blog post can seem daunting as most of us haven’t written a thing since we left school or university and the idea of creative writing can send shivers down our spines.
But blogging is a fantastic tool for our businesses as they help us connect with our audiences, demonstrate our knowledge, help us lead by example and get found on Google. They also help build trust with our readers and can be an excellent tool for moving people into our sales funnel.
In this post, we’ll outline all of the steps to work through to make sure you create compelling content that keeps your readers hooked until the last sentence!”
Step 6: The Body of the Blog
Once you’ve got an outline of your introduction, the text that follows needs to flow straight from the opening paragraphs. This section should be presented in a variety of styles which can help break up the content and make it easier to read.
Try using short paragraphs, bullets and numbered lists, different and multiple headings or a mix of all of them, always bear your reader in mind.
Example body of the blog:
“A blog post should be relevant and written in your business tone of voice, sounding like it’s come from you and has a context with your business.
Even if you’re writing to amuse or entertain (we don’t have to be all stuffy about it!) people need to feel that it's in your style [Have you defined yours?].
Ask yourself ‘Am I doing enough to empathise with my readers? Will their time reading my content be of value to them?’
A blog post is the perfect place to demonstrate your skills and knowledge and let people get to know what your business is about, but remember it is about the reader – long gone are the days that we’re writing blog posts for SEO purposes only.
As you’re writing, don’t worry about it being perfect because you’ll spend time editing at the end; at this stage stick to the purpose of the blog post and get as much written as possible.
It may be that you need to work in a different environment to spark your creativity, or that you work best in either a quiet or a noisy environment, just sit wherever you’re most comfortable.
For the non-writers amongst us, a great tip which was shared in one of our training sessions was to record your thoughts. By speaking your blog post out loud, you’ll then be able to listen back and get it all written down. Don’t be shy or conscious of your voice; you’re just using a tool to get the words flowing!
Once you’ve got your point across and written the main bulk of the text, you’ll need to start thinking about how to conclude your blog post and what you’d like the readers to do next.”
Step 7: Conclusion
Make sure you draw your blog post to a conclusion and consider a simple Call to Action that your readers can undertake (something which you want them to do to make sure they stay engaged with your business for longer).
An example conclusion:
“You can’t just go on and on! Eventually, you must draw breath and conclude your blog post. Think about your introduction, what problem were you trying to fix for your readers?
At this stage, you’ll want to make sure you recap on that information and ask them to take further action.
You may want your audience to read something else, in which case tell them that and pop a link to the next blog post. Alternatively, you might want them to download a freebie (add the link) or buy something (add the link).
Whatever your Call to Action, make sure you remain empathetic with your audience, helping them outright to the very end of the post.
Regularly planning time to write for your audience will help them stay in touch with your brand and ensure that they don’t search for their answers elsewhere.
If you’ve loved this blog post, please do leave us a comment with your tips or feel free to share it on our social media channels [add a Share button to make it easy].”
Other things to consider
How long should a blog post be? Most experts will tell you that 300 words are the minimum needed to make an impact from an SEO point of view (that is Google crawling all over your blog posts to help rank your website).
But if people are interested in the topic, they will read much longer articles, here’s some advice from The Write Practice: How Long Should Your Blog Post Be? A Writer’s Guide.
Your first draft won’t be the finished article, and we must take care to edit and proof our writing before publishing. Try using a tool such as Grammarly to make sure your spelling and grammar are correct and ask a friend or work colleague to read it through too.
Use images and video to support your blog post
You’ll need to source images (preferably your own but at least excellent quality stock photos) to support your written word and split up the writing to help make it easier for people to digest.
Go back and rework the title
Depending on where your imagination has taken you, it may be easier to finalise the title at the end of the writing process!
Don’t forget to add links and cite websites if you’ve used them in your research and it’s excellent practice to link to other pages in your site to drive readers to explore further.
Share, share, share away
Once you’ve published your blog post, make sure to social share it everywhere and more than once. If you have written a piece of Evergreen content (something that doesn’t have a shelf-life and will be relevant in months or years to come), then craft different social media posts to keep driving people to read the article.
Link it into your newsletters or pop a link into your email signature, anything to encourage more visits to your website!
Lastly, enjoy your writing and the process of producing something that’s useful or helpful for your audience.
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