Once a teacher, always a teacher. Since leaving the primary school classroom, I've swapped teaching children to training business owners and professionals, helping them achieve their digital marketing goals. For four years I was director of Daisy Green Magazine and Events, an online ethical magazine and events company which I passionately loved. The business closed in 2014 but the experience taught me to #dodigital.
I approach social media marketing with the same relentless energy and positivity as I do my training or mentoring sessions - it is a business essential, not an add-on.
A great day at work for me is when people start to "get it", the light bulb moment that I loved so much in the classroom. It's such a thrill when someone understands that they can cope with their social media marketing - it's just lush.
My training style is intuitive. Lots of people come to me with a fixed idea of what they want and need. It's always a good starting point but is very rarely the whole picture. The teaching must flow with the learning, at the delegate's pace, whether that's with a small group, a larger workshop or in a 1-2-1 mentoring session.
Making a real difference to people running their small businesses keeps me Sparkling and that's why I do it. I'm really proud of the inclusive #dodigital community that I've built on Facebook. People are wonderful and generous with their help and advice.
If you like what you've read, please join us in the group or drop me an email and let's see if we can't get you Sparkling, together.