With what seems like a billion different social media platforms out there, it can get very overwhelming and difficult to decide which ones you should be using for your business.
It’s important to remember: You don’t have to use every single one! It’s all about identifying your target market and finding out which social media platform they are on. For example, if your target market is over 50s, why would you use Snapchat, which is aimed at under 25s?
To make it a little easier, I identified 3 of the main social media platforms below and their demographics. I also included how a business can use each of them and the benefits that each platform brings.
• A whopping 313 million monthly active users (Source: Hootsuite)
• 500 million+ tweets per day (Source: Hootsuite)
• 36% of users are 18-29 year olds – the largest group (Source: Pewinternet)
Twitter’s strengths lie within PR and networking with businesses and customers, as well as customer support, sharing testimonials, and creating all-around customer engagement.
Twitter is based around the concept of quick-fire information – when people want things yesterday, they’ll go to Twitter. This is what makes it great for customer support and engagement. You can reply to people within seconds and they can ask you a question within seconds! With a limit of 140 characters, you’re forced to make things concise and easy to digest by the reader.
Tweet around your industry by using specific hashtags. Run Pilates classes? Try #fitnessnortheast, for example.
• 79% of internet users use Facebook (Source: Pewinternet)
• 88% of 18-29 year olds use it, as well as 84% of 30-49 year olds, 72% of 50-64 year olds and 62% of 65+. (Source: Pewinternet)
• A huge 1.65 billion users, with 1.09 billion using it daily. (Hootsuite)
Based on these statistics, and The Social Network (awesome movie, if you haven’t seen it!), you can see how much of a game-changer Facebook has been for the entire internet and the physical world as a whole. The vast majority of businesses use Facebook as part of their marketing strategy, however I would be wrong to tell you that it’s for all businesses!
Having a Facebook business page is great as it makes you visible to individuals. It is therefore more useful if you’re B2C (Business to Client), rather than B2B (Business to Business). You can’t connect from your business to other businesses on Facebook easily at all.
However, if you do serve clients and customers rather than other businesses, Facebook is great for generating those leads. Individuals can like your page from their personal Facebook account and see your updates on their timeline, mixed in with updates from their friends and family.
Facebook also gives you more scope than Twitter – there is no 140 character limit, so you have the freedom to provide more detail and information in your posts, while posting less.
Facebook also allows you to pay a small fee for ads, and you can tailor your ads to meet a very specific audience. For example, if you have a makeup brand, you would tailor your advert towards females, whichever age range suits best, with an interest in beauty and are located where you can ship to (this could be as small as Newcastle, or as big as the UK, and bigger).
• 32% of internet users use Instagram (Source: Pewinternet)
• 59% of them are aged 18-29 (Source: Pewinternet)
• 500 million+ monthly active users, 300 million+ daily active users (Source: Pewinternet)
Hootsuite reported that visuals are processed 60,000x faster in the brain than text is, and that people remember 80% of what they see. This is what Instagram plays on – the power of visuals!
Instagram allows you to connect with customers across multiple channels – you can set up your Instagram account to automatically share posts to your Facebook and Twitter, where other customers can see them.
It’s a fantastic platform for creating your brand identity. Everything you use, from fonts to colours, should make all your images fit together like a jigsaw to promote one brand identity throughout your account.
You can engage with your customers by using hashtags (up to 30 on Instagram!), liking their posts and following them.
There are your top 3 platforms for business – remember, you don’t need to use them all! Use the information provided to pinpoint which are most useful for your business. Good luck!